Don’t Get Emotional
History has shown that investors, driven by emotion, make fundamental errors of judgment at the most inopportune times based on inadequate information. We help our clients to use market emotions to their advantage by embracing three basic practices:
AVOID “THE HERD”: We do not buy because others are buying or sell because others are selling.
“BUY FROM THE FEARFUL, AND SELL TO THE GREEDY”: We try to take advantage when investors are behaving irrationally.
DON’T GET DISTRACTED BY SHORT-TERM “NOISE”: Making investment decisions based on market trends or the latest news leads to potentially catastrophic losses. We focus on long-term investing across full market cycles